Marketing Strategy and The Supply Chain

 

Background

 

Effective marketing is dependent upon profitability addressing consumer requirements and achieving customer loyalty by superior service levels. This can only be achieved if marketing and sales management take full account of the dynamics of the total supply chain from conception through distribution to consumption.

 

Integrating Supply Chain Dynamics with Marketing Strategy

 

Using our understanding of supply chain dynamics, and the application of specialist decision support software, Spectrum Planning works alongside marketing, sales and trade marketing management to assists the generation of improved profitability, enhance customer service and competitive edge.

Our objective is to match end user and customer requirements to the most efficient operation of the supply chain, through:

 

Improving Marketing and Sales Effectiveness

 

Projects that deliver and improved marketing and sales operation by integrating supply chain dynamics are tailor made to client requirements.

 

Trade Marketing and Research strategy development  and implementation based on addressing the requirements of key trade sector and customer supply chains

Customer Account Contribution- modeling the true profitability of key trade sectors and customers

Sales Forecasting- FuturMaster  specialist software

Computerized Space Management Optima shelf space optimization

Training- ensuring marketing and sales management awareness of developments in their customer supply chains

 

Benefits

 

Integrating supply chain dynamics into marketing, sales and trade marketing strategy ensures the most appropriate allocation of resources and reinforces customer loyalty through improved logistics, service delivery and profitability .

 

(Please Refer Achievements for details of projects)

 

       
           
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IT & Supply Chain

 

 
  IT Strategy & Supply Chain
  Capital Optimization Gain
 

The Supply Chain Audit

 

Marketing Strategy and  Supply Chain
  Conception
  Production
 

Inventory Management

 

Transportation
  Distribution
  Consumption
   
  Management and Business Development Services
   
  Social Sector Services